Courtesy of California’s Climate Change and Water Resources

At first glance, it may seem that theater managers have far more pressing issues than how their facilities affect the environment. Indeed, the challenges of fundraising, artistic development, and general operations must always be paramount. But just as the American theater community has made educational programs an integral part of their artistic vision, community outreach, and fundraising strategy, it can also adapt by making environmental programs central to its mission.

Going green keeps theaters ahead of the curve.

Audience members and communities are growing more and more concerned about the environment. Governments are taking action. Large businesses such as Wal-Mart and IKEA are taking the lead in greening their practices. Homes built to be energy-efficient are selling quickly, even in a market downturn.

Theaters that make the leap to going green will be seen as innovators, engaged members of their communities, and leaders. They will attract new audiences, especially younger ones who are more concerned about the world that their children will inhabit. They will keep theater vital and innovative in uncertain economic times.

Going green saves money.

Many initiatives will save money. Some — such as purchasing compact flourescent lightbulbs for offices — will pay for themselves quickly. Some — such as installing more efficient lighting instruments or installing solar panels — will have a longer payback period. Some initiatives will save no money. But long experience has shown businesses across the country that, over time, the savings from green initiatives can be great.

Going green increases fundraising opportunities and attracts donors.

As climate change becomes an increasingly serious issue, more foundational and governmental money is going to those projects that address it. Theaters that go green will be better able to tap those funding sources, whether it be for large capital renovations or smaller initiatives. And as the general public grows more concerned, those theaters that have green programs will attract a greater share of donor money.

Going green is good for the health of employees and audiences.

Chemicals, paints, fabrics, insulation, and so on may contain chemicals that are harmful to humans in the long run. By searching for non-toxic chemicals, theaters can show their commitment to the health of employees and audiences. Moerover, studies have shown that a non-toxic workplace decreases the amount of sick days taken and increases employee satisfaction.

Going green keeps theaters innovative.

As any number of businesses have experienced, going green is not merely good for public relations, but can spur an organization to think outside the box. Theaters can keep their staff, organizational structure, and audience relations innovative and vital by adapting green initiatives.

Going green ensures a liveable planet.

The scientific consensus is clear: unless action is taken immediately, climate change stands to drastically change the face of our planet, with dire consequences. Although the problem seems both remote and hopless, it is not: proven methods exist by which we can reduce our emissions and stem the tide of global warming. Theaters can be a part of the solution by going green, ensuring the future viability of their local, national, and global communities.